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Online Marketing

Our marketing services will increase the Internet visibility of your company, enhance your customer relations, and improve your profits through e-commerce and/or lead generation. Gazungle has the expertise to evaluate your business and see what types of online approaches would work best for your business. Some our services are highlighted below.

Search Engine Optimization (SEO)

	Details Web site target market defined Baseline report of current web site search engine ranking status Compile web sites current linking structure Extensive search engine and competitive data research to create key phrase list Review, consultation and client approval of proper key phrases Appropriate web pages are optimized through content and strategic linking structure Performance reports are run to monitor site progress and are viewable online Appropriate adjustments to web pages and links are maintained to improve results

	Analytics Keyword and Campaign Comparison Benchmarking compares your key metrics against aggregate performance metrics Compare time periods and select date ranges without losing sight of long term trends Trace transactions to keywords and identify your revenue sources. Find out which pages result in lost conversions and where your would-be customers go. See traffic and conversion information for every link as you browse your site. Find where your visitors come from and identify your most lucrative geographic markets.

Featured Case Study

NH Oil Heat Council

Traffic increased from 0 to 3774 visitors per month

About the Company
The Oil Heat Council’s Mission is to represent and be a resource to members by monitoring and communicating pertinent information, regulatory actions and legislation at Federal, State and Municipal levels. They continue to identify and implement new programs, services and training that benefit the membership and the association. The Council communicates via public appearances and the media to allow consumers to make informed responses regarding various oil industry situations and challenges affecting the consumer public.

Objective
The Oil Heat Council needed to ensure their services reached the public as well as capture the attention of service related dealers that would join their membership. If someone typed in “heating oil NH” they needed to be on the first page of Google in the organic search results. Competing against half a million others, including government sites and established oil companies they did not have the proper exposure. They asked Gazungle to help them improve their search engine visibility and design a new website to better represent their organization in the second quarter of 2008.

Result
The SEO plan was implemented during the Second Quarter and by the start of the Third Quarter they had established themselves on the first page of Google and received thousands of consumers needing their services. By the start of the Fourth Quarter they were receiving close to 4000 unique visitors specifically searching for N.H. Oil Heat services.

Additional Services

Social Media Strategy

Online marketing resources such as blogging, user-review sites, bookmarking and sharing sites, social sites such as Facebook, YouTube, Twitter, and more, can all be selectively utilized as part of a good internet marketing plan. We will evaluate your online marketing strategy, and help you get started with the tactics that will best serve your business and marketing goals.

Pay Per Click

For some businesses, pay per click marketing, (such as Google Adwords), where you run ads on various search engines or their networks, can make a lot of sense. For others, it can be a complete waste of time and money. We have managed pay per click advertising for many of our clients, and can help you determine if you should be doing it, and if so, we make sure you do it right.

Custom Link Building

Link building, for the beginner, is full of pitfalls, ranging from merely wasting time, to getting your site penalized by the search engines. In short, it needs to be done correctly, by experienced link builders. As part of our monthly online marketing program, we provide custom link building services designed to help your site climb to the top of the search rankings.

Social Media Land