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NH Oil Heat Council
Traffic increased from 0 to 3774 visitors per month
About the Company
The Oil Heat Council’s Mission is to represent and be a resource to members by monitoring and communicating pertinent information, regulatory actions and legislation at Federal, State and Municipal levels. They continue to identify and implement new programs, services and training that benefit the membership and the association. The Council communicates via public appearances and the media to allow consumers to make informed responses regarding various oil industry situations and challenges affecting the consumer public.
The Oil Heat Council needed to ensure their services reached the public as well as capture the attention of service related dealers that would join their membership. If someone typed in “heating oil NH” they needed to be on the first page of Google in the organic search results. Competing against half a million others, including government sites and established oil companies they did not have the proper exposure. They asked Gazungle to help them improve their search engine visibility and design a new website to better represent their organization in the second quarter of 2008.
The SEO plan was implemented during the Second Quarter and by the start of the Third Quarter they had established themselves on the first page of Google and received thousands of consumers needing their services. By the start of the Fourth Quarter they were receiving close to 4000 unique visitors specifically searching for N.H. Oil Heat services.